Currently circling the social media globe with the force of impassioned clicktivism is the hashtag #BringBackOurGirls. Sometimes it’s accompanied by photos of African girls (not always Nigerian), sometimes by photos of Nigerian mothers gathered in protest, sometimes by links to news stories, sometimes by nothing at all. It offers solidarity and raises awareness — but it isn’t without issue. We need to show solidarity, raise awareness, and hold those in positions of power accountable. We also need to understand what we are and aren’t accomplishing when we retweet.