Unimportant update: Turns out my brother was actually busy recovering from back surgery, which slipped my mind only for a second, I swear. Regardless, he was game to do my homework for me, thank God.
I believe the children are our future, let them blah blah whatever
Screw some homework, amiright? (Actually, yeah, screw some homework. I’m all for education, but I hated homework.) Our girls have better things to do, like listening to Justin Bieber and being pretty. That’s what J.C. Penney thinks, anyway.
I’m too pretty to do homework so my brother has to do it for me
Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is.
No, it actually says that. Not even “I’m too busy to do homework,” but too pretty, because prettiness is a barrier to homework-doing ability. Thank God there’s a guy around to take care of that. A fine message for our girls, sure to inspire them on their way into a lovely, dim adulthood.
Thankfully J.C. Penney was quick to pull the shirt and issue an apology:
J.C. Penney is committed to being America’s destination for great style and great value for the whole family. We agree that the “Too pretty” t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize to our customers and are taking action to ensure that we continue to uphold the integrity of our merchandise that they have come to expect.
I really, really hate to reject an apology when it’s sincerely given, but… sorry, JCP. Merchandise comes to your stores via your buyers, which means that at some point, someone on your staff said, “You know what would appeal to girls 7-16? A t-shirt about girls being too pretty to be smart and having to rely on boys instead.” And then every employee who touched it between wholesaler and Web site said, “Yeah, that works.” Your merchandise is not intended to offend your customer base, but you have at least one buyer–a children’s buyer–who thinks that that message is “cute” and “sassy” and not offensive. Thank God–for the sake of society–parents seem to disagree, such that the shirt had been marked down 41 percent by the time it was pulled.
Here’s an action you can take to “uphold the integrity of [your] merchandise” (Abercrombie, Hollister, you might want to read along): educate your buyers. If you have a message in mind that you find appropriate, make sure they know. It doesn’t even have to be explicitly pro-smart chick (although that would be nice), as long as it isn’t the oh-so-empowering “Daddy’s Expensive Little Princess.” With all of the media messages hitting ever-younger girls with the message that the most important thing in life is to be pretty and nonthreatening, it’s hard enough convincing a six-year-old that it’s possible to be smart as well as pretty–or, even better, just smart. Make sure you understand that, and once you do, make sure your children’s buyers understand it too. Give parents a break. It’s not your job to raise the world’s kids, but the least you could do is help instead of hinder.