Golf is not something that is usually on my radar screen (unless I’m getting worked up about how golf courses buy water rights to maintain their unsustainable lushness in draught-affected areas or about how the Bush administration claims to have increased the amount of wetlands in the U.S. by counting golf courses as wetlands), but this article about the LPGA’s new policy really caught my attention.
Apparently, the Ladies Professional Golf Association has decided that its members “must be conversant in English by 2009 or face suspension.”
“We live in a sports-entertainment environment,” said Libba Galloway, the deputy commissioner of the tour, the Ladies Professional Golf Association. “For an athlete to be successful today in the sports entertainment world we live in, they need to be great performers on and off the course, and being able to communicate effectively with sponsors and fans is a big part of this.
“Being a U.S.-based tour, and with the majority of our fan base, pro-am contestants, sponsors and participants being English speaking, we think it is important for our players to effectively communicate in English.”
The LPGA and the other professional golf tours, unlike professional team sports, are dependent on their relationships with corporate sponsors for their financial survival.
Although Galloway insisted that “the vast majority” of the 120 international players on the LPGA circuit already spoke enough English to get by, she declined to say how many did not. There are 26 countries represented on the LPGA Tour. South Korea, with 45 golfers, has the largest contingent.
For me, this is sad for two reasons.
The first obviously, is the LPGA’s decision to cater to the xenophobia, perceived or accurate, of the ladies golf-watching community. I mean, it’s golf. You don’t need to speak English to play it extremely well. You don’t need to communicate with any team mates. I’ll be honest, I don’t know the first thing about golf, but my guess is that the qualities that make someone an awesome golfer, that make them exciting to watch (I mean, as exciting as golf can be…), don’t have a lot to do with their ability to say, “I’m so happy I won, I dedicate this tournament to my family” (or whatever golfers say when they are interviewed by the press after tournaments). The idea is that American viewers (and, by extension, American sponsors) just don’t relate to foreign athletes, especially when they look “foreign” (read: Korean), especially when they augment their foreigness by having the audacity to speak in their native tongue. “Don’t they know they’re in America? We speak ENGLISH here! I mean, I think it’s funny when Margaret Cho makes fun of her parents’ accents, but I’m not about to buy golf balls recommended by someone who doesn’t even speak clearly!”
The second thing this got me thinking about was the second-class status of women’s athletics in all areas. Nothing new, I know, but still depressing. I mean, the MPGA isn’t so skiddish about their sponsorship that they have to impliment an idiotic policy like this. Oh wait, their not even called the MGPA, are they? They’re just the PGA (and the PGA TOUR, which I just learned is a different entity). Because anything called the Professional Golfers’ Assosiation is obviously for men, just like the NBA. I forgot.