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Barbie’s Too Wholesome To Be a Dyke

So sayeth Mattel, apparently. According to the Jornal de Sao Paulo newspaper (unfortunately, no link — like I can read Portugese, anyhow), a Brazilian artist, Karin Schwarz, is being threatened with suit by Mattel for artwork that portrays Barbie as a lesbian.

Mattel has given the artist 24 hours to close down the exhibiton or they say they will take legal action.

But Ms Schwarz says she will not back down: “Barbie is exploited by Mattel. She wears a bikini, she shows off her belly, has big breasts, and even has a boyfriend,” she said.

The exhibition, entitled Amazing Girls, is on show at a bar in the city of Curitiba.

A Mattel spokesperson said: “Barbie is a very proper lady and she is not happy about being portraited as something that she isn’t.

“We are going to sue and we hope that this teaches people a lesson. Also, Barbie is 46 years old, she should be respected!”

Psst… Barbie’s made of plastic. She doesn’t really have emotions.

It’s not terribly surprising that Mattel would sue — probably more for the copyright/trademark infringement than for the lesbian content — given that they’ve made a whole lot of money from the Barbie name and image.

But the lesbian stuff has got to be making some eyes twitch at Mattel. They certainly didn’t like it when Todd Haynes created Superstar: The Karen Carpenter Story using Barbies as actors to tell the story of Karen Carpenter’s slide into anorexia. Haynes did a wonderful job of making the film sympathetic and complex yet subversive, and the device he chose to illustrate the effects of anorexia — scraping away at the Karen doll’s face and arms — was slightly terrifying. In the end, it wasn’t Mattel who stopped the release of the film, it was Richard Carpenter (click here to download the film and see why), but Mattel couldn’t have been happy to have their product — which has been so associated with eating disorders in young girls because of the unattainable ideal the doll represents — used to demonstrate the ravages of anorexia.

Thanks to Itanshi for the tip.


18 thoughts on Barbie’s Too Wholesome To Be a Dyke

  1. Oh please… are they gonna sue me for making my Barbies into amorous types who got kidnapped and had to be rescued from intricate traps by jealous Barbies, burned down buildings, crashed cars and died in Earthquakes cause they were too stupid to follow safety procedures?

    … *I played Barbie’s with my older brother if that helps explain anything. 😉

    What about those quizzes where they dress up barbies to be *white trash, etc? Are the makers of the quizzes ALSO going to be sued?

    Once we buy the dolls, can’t we do whatever we feel like with them or are they still property of Mattel?

  2. Hey, I’m 46 years old! Does that mean I now get to automatically command respect? Cuz if it does, I’ve got a few ground rules to lay down…

  3. Under US law, they’d have no chance; there was an earlier case involving an artist who had a series of photos of Barbie in a blender, Barbie in a martini glass, etc., where the artist won handily under fair use. No idea about Brazilian law…

    Oh, found the case I was thinking of: here’s a summary.

    Still, nobody wants to have to defend against a lawsuit, even one they will probably win. Yet another reason to abolish intellectual property law.

  4. Hi, I’m a faithful brazilian reader of Feministe.com. I am meeting with a friend who’s a lawyer this afternoon and just out of curiosity I’ll ask her what our laws say on this subject. This is the link to the article on Folha de SĂŁo Paulo (one of the major newspapers in Brazil): http://www1.folha.uol.com.br/folha/cotidiano/ult95u125268.shtml, and this is the artist’s website: http://www.karuska.com/. There’s nothing in the article that hasn’t been said in the posts I’ve read so far, but I can translate it if anybody would like to read the full text.

  5. Here’s a Folha link, and though that’s probably not too useful, here’s a snip:

    The intro says:

    Barbie pode ser fashion, perua, patricinha, dondoca e atĂ© infiel por andar trocando de namorado. Mas a boneca mais famosa do mundo tambĂ©m pode levar a artista plĂĄstica e designer de Curitiba Karin Schwarz, 32, aos tribunais, por tĂȘ-la mostrado como lĂ©sbica.

    Shwarz defende seu trabalho de rĂłtulos, dizendo que mesmo a fabricante explora a sensualidade e o erotismo da boneca. ”Ela anda de biquĂ­ni, barriga Ă  mostra, tem seios protuberantes e Ă© altamente erotizada. Tem atĂ© namorado.”

    artist’s page in English.

  6. Here’s a Folha link, and though that’s probably not too useful, here’s a snip:

    The intro says:

    Barbie pode ser fashion, perua, patricinha, dondoca e atĂ© infiel por andar trocando de namorado. Mas a boneca mais famosa do mundo tambĂ©m pode levar a artista plĂĄstica e designer de Curitiba Karin Schwarz, 32, aos tribunais, por tĂȘ-la mostrado como lĂ©sbica.

    Shwarz defende seu trabalho de rĂłtulos, dizendo que mesmo a fabricante explora a sensualidade e o erotismo da boneca. ”Ela anda de biquĂ­ni, barriga Ă  mostra, tem seios protuberantes e Ă© altamente erotizada. Tem atĂ© namorado.”

    “Barbie can be fashionable, a slut, a princess/spoiled, ditsy or even unfaithful … but the the most famous doll in the world could take …Karin Schwarz, 32, to court for having shown her as a lesbian”

    Schwarz defends her work..saying it explores the sensuality and eroticism of the doll. “She goes around wearing a bikini, showing her stomach, she has protuberant breasts and is highly eroticized. She even has a boyfriend.”

    The artist’s page in English.

  7. This is just reminding me of the dust up over that Aqua song years ago, that ended up with them having to carry a disclaimer on the album.

  8. With all of those different kinds of Barbies and her gal pals and only one Ken, how could she not be a lesbian?

    This was not a problem back in the 70s, when GI Joes were full-sized and there was a Donny Osmond doll on the market.

  9. Ah, good point. My brother never had any full size G.I. Joe’s, so my sister and I had a kind of polygamist doll community going with all of our different kinds of Barbies and friends and only one Ken. In contrast to the creepy Warren Jeffs type of polygamist community, though, in ours Ken was pretty much ignored while the ladies enjoyed taking bubble baths, playing in their rock band, and frolicking in the Ewok village.

  10. My friend Ellen and her sisters had tons of Barbies, as well as a Tiffany Taylor, who had a scalp that spun around so you could make her either blonde or brunette.

  11. In contrast to the creepy Warren Jeffs type of polygamist community, though, in ours Ken was pretty much ignored while the ladies enjoyed taking bubble baths, playing in their rock band, and frolicking in the Ewok village.

    And that’s exactly why I’m in favour of legally recognizing polyamorous relationships.

  12. Hey there,

    I wanted to let you know that I featured this post in the 23rd edition of Carnival of Feminists. You can read the Carnival here at Lingual Tremors. (http://www.fervidus.typepad.com)

    If I’ve made any mistakes, please email and I’ll fix it as soon as possible.

    I really hope you enjoy reading the COF.

    Cheers!
    Lingual X

  13. I’m available to be called as an expert witness on this, as I, personally, slept with Barbie. I’m sorry to say she’s not very good in bed, she kinda just lay there and expected me to do all the work. I don’t know, that might have been because she was pretty drunk. I also prefer a little bit of feedback, a few moans or a yeah or something, and she was completely silent the whole time. The only thing she did say was not to tell anyone. A few days later, Ken called, and wanted me to “have drinks” with him and Barbie, so I think she must have told him something that got his hopes up, but, I’m totally not into that kind of thing, so I told him I was really overscheduled, so raincheck, okay dude? Then, a couple of months later, Barbie called me at 2 fucking AM in the morning. She was really trashed, and crying and told me that she couldn’t stop thinking about me and that Ken was really jealous. I told her she really really needed to go see a therapist and maybe to AA, and not to call me anymore.

    yrs, a dharmadyke named B. Dagger Lee

  14. It turns out my lawyer friend wasn’t much help as she specializes in other areas of the law, and as I also noticed the article on Folha de Folha SĂŁo Paulo was from a month ago I decided to write the artist to learn of any new developments in the case.
    For starters, she said she never took down the images from her website or closed her exhibition at the bar in Curitiba (the closing date is September 30). Despite threats of civil and criminal action if she didn’t withdraw her work, she says Mattel’s brazilian lawyers still haven’t decided whether to sue her or not. But there’s a new and very strange fact (http://www.washblade.com/2006/9-8/view/actionalert/barbie.cfm):
    “Lisa Marie Bongiovanni, vice president of corporate communications at Mattel, Inc., this week disputed the story’s accuracy and said the company has no plans to sue Schwarz over her artwork.

    “Additionally, after an investigation with our Brazilian subsidiary, we have been unsuccessful in identifying the source that was widely attributed in the Brazilian media to be a Mattel spokesperson,” Bongiovanni said.”

    The law firm that allegedly represents Mattel in Brazil says the problem is that Karin never asked permission to use Barbie in her work, and not the fact that the doll is portrayed as a lesbian.
    The little I could gather is that they have grounds to sue based on intellectual property laws, but the artist has her freedom of expression rights guaranteed by our constitution, and these are usually considered more important in these types of cases in Brazil.

  15. Geez, does this mean Mattel is going to sue me for taking off all Barbie’s clothes and bumbing her crotch against other barbies croch? Because I did that all the time when I was 3. I guess that was not very lady like.

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