I really, really hate this whole downsizing clothes thing. Of course it’s a good retail move — shoppers (women in particular) are apparently more likely to purchase an article of clothing if it’s a size 2 instead of a 10, regardless of how good it looks or how well it fits. So why not make a size 10 claim it’s a size 2?
Well, first, because it’s just silly. I happen to think that there’s something pretty off about having a size 0 exist in the first place, and the upsizing of clothing has spawned the need for extra-extra smalls and double-0s. And it’s just a pain in the ass. Chain stores are particularly over-sized — I love Banana Republic, but finding anything that fits me there is a nightmare. I’m short (5’3″) and fairly small, but I’m average weight for my height — not fat, not skinny, right in the middle. I should not be a size 0; size 0s shouldn’t exist, but if they do, they should be reserved for the really tiny girls. And yet every time I go to Banana, I end up going home with size 0 pants and extra-small shirts, if I can find anything that fits at all (thank God for their petite section). I am not a size 0, and I am not extra-small. Nothing wrong with being itsy-bitsy tiny, but I’m not. It doesn’t raise my self-esteem to have a closet full of size 0 pants when I should be a 4 or a 6. And it’s frustrating not being able to find clothes that fit.
Of course, this isn’t to be all “wah-wah, clothes are too big for me!” Bigger women seem to have infinitely more problems finding clothes in their size at many stores. Stores order a handful of larger sizes and sell out of them immdediately, if they carry larger sizes at all. Department stores relegate the “plus-sized” section to the basement. But the solution isn’t to over-size clothes to influence consumers in buying them. It’s to make clothes that fit women’s bodies — all bodies. And to not put so much emphasis on the idea that the number on your tag reflects anything at all — because as this article demonstrates, it doesn’t even represent your clothing size.
Thanks to Cosette for the article.