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23 thoughts on Have It Your Way?

  2. How do you go from “wake up with the King” – one of the most absurd & original creeptastic advertisement series ever – to this? Did their old ad designer retire because they got too successful? sob.

  5. What is it? Why, it’s a misogynistic advertisement for burgers. (And no, they don’t make it your way – they make it the way the bored, inattentive clerk mistakenly enters it into the computer.)

    Seriously, though. I’m not sure if I’m offended at the idea of eating a burger made out of women or offended because the whole thing is so fucking retarded.

  6. I suppose it’s trying to be charmingly retro, what with the Rockettes reference and the dancing girls dressed as food.

    I half expect to see a pack of Chesterfields tip-tapping by.

  10. Didn’t you know, women are meant to be consumed by men! Thanks, patriarchy. In a way, I love this commercial – it shows in no uncertain terms what a woman’s role is in a sexist culture. You’re objectified and consumed, and you’d better smile and submit! The king even has a crown! The whole commercial is Patriarchy 101. Many, many of the commercials that ran during the Superbowl this year were tremendously sexist.

    You can check them all out here:
    http://video.google.com/superbowl.html

  11. Isn’t this the same company that had the bondage chicken? It was a guy in a chicken suit…dressed in leather submissive gear…and you could do anything you wanted to him. “have it your way” get it? anyway, from what i understand, it was strange, but popular.

    this just looks equally stupid to me.

  14. i don’t watch the tube, but I was in a burger king today, unfortunately despite my concern for my health and I noticed the campaign on those two-sided table cards. My first reaction was “What the–?” but then, if that gets you to look at it to try to figure out if they really do mean women dressed up like food, then it serves its purpose: you looked at it, wondered at it and thought about it.

    I perused those superbowl ads on that link, well about six of them, then I got bored and exhausted. No wonder I don’t watch tv anymore, god I don’t know how you tv watchers can sit through the constant onslaught of bullshit. You have thicker skins than I, I must confess.

  16. Saw this during the Super Bowl. I immediately demanded a gown evocative of a lettuce leaf for myself. But I think we were well into the lagers by then.

  18. That commercial is disgusting. And bizarre.

    “Pimp My Burger”? What the hell does that even mean? Put my burger out on the street and try to prostitute it? Virgin Airlines has huge signs in Heathrow (and maybe elsewhere–I don’t know) saying something like “Pimp My Lounge.” I almost popped a vein when I saw that. WTF?? Don’t people understand what a pimp IS??

  20. Screw that, have you seen the new Milky Way ads, where the candy bar turns into a Hawt Chick ™ and tells the guy who’s about to… usuh… eat her how fabulous he is?

  21. “Pimp My Burger”? What the hell does that even mean?

    It’s a reference to “Pimp My Ride,” an MTV show that takes really crappy cars and outfits them outrageously, all while leaving their crappy engines alone (at least with “Overhaulin’,” you get a new engine).

    VW seems to have gotten rid of its hideous misogynist “Fast” commercials that made no sense and pissed off the women who are its customer base (which they were trying to change, and I guess they figured what better way to attract male customers than to put down women). Now they have much better, funnier ads with a middle-aged German engineer doing an “Unpimp my ride” thing where silly tricked-out cars are destroyed and replaced with VWs “on the German engineering tip, yo.”

    Screw that, have you seen the new Milky Way ads, where the candy bar turns into a Hawt Chick ™ and tells the guy who’s about to… usuh… eat her how fabulous he is?

    Yeah… that’s…just…ew.

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