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Fat-phobes go after Redbook

Apparently “women’s lifestyle” magazines are damned if they do, and damned if they don’t. Women like me complain that their covers are constantly adorned with stick-thin sexbots. When they respond by putting pictures of normal-sized women in their pages, and with their editor saying that she’s a pretty average American woman at a size 12, so-called “anti-obesity advocates” go ballistic.

In response to Redbook Magazine’s March 2006 Issue and cover story, “We Love Your Body From Size 2 to 20,” anti-obesity advocate MeMe Roth calls for a boycott of the magazine citing its piece as “reckless in the age of obesity.”

March’s issue, with rocker Sheryl Crow on the cover, features a seven-page spread of women of varying sizes, many of whom are Redbook employees. Half the women are visibly overweight and some “plus sized.” Height and Body Mass Index (BMI) are excluded.

In her opening letter, editor-in-chief Stacy Morrison bemoans the fact that many of her favorite fashions are not made larger than size 12, while also heralding that she is “quite proud” to be a size 14. Later within the article, it is pointed out the average American woman is a size 14. Noticeably absent are facts that the average size 14 woman is 5’ 4”, overweight and at risk for heart disease, diabetes and cancer, as well as a host of additional medical complications.

“Redbook always has had a friendly tone, but don’t let that friendliness lull you into comfortable obesity,” said anti-obesity advocate MeMe Roth.

No, you should read magazines that reinforce your self-hatred and remind you that the only way to be healthy and attractive is to be 5’10 and 110 pounds.

Now, I personally think that Redbook (“The Married Girl’s Guide to Life”) is a shitty magazine. I also think that obesity-related health complications are indeed problems, particularly in this country. But assuming that skinny = healthy and fat = not healthy just isn’t true.

With obesity comes a series of health risks. Anorexia brings a lot of health risks with it, too. So does smoking, working in a nail salon, and coal-mining. The difference, of course, is that we don’t teach smokers, nail salon employees, and coal miners that they should be ashamed of their very existance; that they’re universally unattractive; and that they’re lazy, stupid, and justly on the receiving end of bigotted jokes. This is what we tell fat people.

“Redbook is a popular title and certainly knows its audience and advertisers. It’s quick to point out the “W” in plus-sized clothing stands for ‘woman.’ I wonder if that’s what Gloria Steinem and her contemporaries had in mind?” said MeMe Roth. “In Manhattan there’s a window etching that reads, ‘Life equals outrunning lesser versions of yourself.’ I couldn’t agree more. Name one men’s magazine that would parade its overweight employees? Redbook needs the courage to be honest with its readers and stop the patronizing articles. Instead of extolling the virtues of loving your body at any size, let’s ask women to love their bodies by keeping them healthy-and certainly offering advice that women become physically fit well before having children.”

Uh… you have no idea what Gloria Steinem and her contemporaries had in mind. You can love your body at any size and be healthy at any size. Those things aren’t mutually exclusive.

Then there’s the extra fact that MeMe is part of “The Wedding Dress Challenge,” which reminds women that there are three primary goals in life: (1) Be skinny, (2) Get married, and (3) Be extra-skinny when you get married. Hey, what better way to prey on all of our insecurities and reinstate all sorts of cultural bullshit?

And all kinds of skinny women aren’t healthy. We don’t shame them. Obviously we should emphasize health, but not at the expense of one body type. Personal anecdote: I’m doing this triathlon training course right now, and pretty much everyone else in the class is in much better shape than I am. They can run and bike faster and further than me (although I can out-swim most of those suckers). The fastest person in the class is built like a triathlete: She’s tall and lean and muscular. There’s another woman in the class who’s bigger than the rest of the women. Not obese by any stretch, and I wouldn’t call her fat, but MeMe Roth might. Anyway, Saturday we did a half triathlon to see where we were all at, and this woman kicked my ass. Big time. She out-ran me, out-biked me, and I don’t remember if she out-swam me, but she came damn close if she didn’t. And she beat out most of the other people in the class, including a lot of the “I run six times a week” men.

She isn’t skinny, or even thin. I guarantee I wear a smaller dress size than she does. I’ll bet if you put us next to eachother in our underwear and asked, “Who’s in better shape?”, 9 out of 10 people would pick me. The rest of the people in the class all have pretty average bodies — but I’ll bet if you put us all on a scale, I’d be in the top five for most ideal BMI.

But out of the entire class, I’m in the worst physical shape. By a lot. There’s only so far that body size and weight will take you in terms of physical health. I know a lot of women who work out more often than me and eat healthier than me and who probably have stronger hearts than me, but who are “fatter” than I am. So this “fat is always unhealthy” line is total bullshit. And I say that as someone who, though definitely not skinny, is not fat either.

So fuck this “showing women above a size 2 in magazines encourages obesity” noise. I’m a friggin size 2 and I’m sick of it, because reading these kinds of magazines makes me self-conscious that I’m not tall enough / that my hip bones don’t stick out enough / that my thighs aren’t skinny enough / that my stomach isn’t flat enough / that my calves are too thick / that my cheeks are too chubby / etc etc. Some women come skinny. Some women come fat. Some come somewhere in the middle, and beauty and health can certainly be found in all categories.

I don’t look at a picture of a bigger woman in a magazine and think, “God, she looks great. I need to start binging right now so that I can look like that!” I also don’t look at pictures of skinny women in magazines and go on starvation diets. The difference, though, is that looking at pictures of bigger women doesn’t make me feel as bad, maybe because I can relate better to them — her knees aren’t knobby! her body curves out at the hips! If images of skinny women were just one part of a broad spectrum of female images that we were exposed to, they wouldn’t be so harmful and I wouldn’t resent them. But because they’re really the only image of femaleness that we see with any regularity, they end up representing an ideal that most women just can’t reach. And that ideal has nothing to do with health.

As much time as we spend in our daily lives interacting with other women, we rarely see “normal” women’s bodies on display (I put normal in quotes because I don’t want to imply that skinny women are abnormal; they just don’t represent the majority of women in this country, even if it does feel that way in New York). Now, there’s a problem with putting women’s bodies on display in the first place, but I do think that it’s healthy and good for women to see what other women look like. There’s an almost child-like curiosity about it, at least for me, and it’s validating to have visual evidence of the fact that not all women are stick skinny, and beauty isn’t limited to the thin.

Anyway, I’ve gone on far too long about this, but suffice it to say that although I can’t believe I’m actually standing up for Redbook, I am. If you have a few minutes, write them a letter to the editor supporting the representation of diverse female images in their pages.


32 thoughts on Fat-phobes go after Redbook

  1. reading these kinds of magazines makes me self-conscious that I’m not tall enough / that my hip bones don’t stick out enough / that my thighs aren’t skinny enough / that my stomach isn’t flat enough / that my calves are too thick / that my cheeks are too chubby / etc etc

    Don’t forget, your breasts are WAY too small.

    I hate women’s magazines. I hate the body image crap that women deal with. I wish that everyone could just be happy with the bodies they have, while of course trying to be as healthy as is reasonably possible. I largely blame men for vocalizing absurd standards and failing to recognize that what is actually beautiful about a person has little to do with the meatsack. Good for Redbook for a little reality.

    And on that unaccustomed note of agreement…Lauren probably just clutched at her heart and died.

  2. One thing that really annoys me about the fat-phobic discourse is the idea that fat people, as well as all women regardless of size, need the spur of self-loathing in order to have healthy habits. Maybe I’m just really nutty, but I find it easier to eat well and exercise when I’m feeling good about myself, rather than when I’m feeling like a hideous cow. For me, having a positive body image *encourages*, rather than discourages, good habits.

    And also, MeMe has to be the worst name ever.

  3. WOOOOOOOOOOOO!!!!!

    I *HEART* you, Jill! 🙂

    (speaking as a 5′ 2″, size 14-ish woman with curves and a belly and whatnot that can kick ASS on lots of smaller women when it comes to abdominal strength. And *grace*.)

    And I’ve seen your picture. You are a *beautiful* young woman, and if you were any thinner I’d have to come out to NYC personally and feed you — plenty of starch-ful “hot dish” (as we call cassarole out here in MN) or maybe lasagne, and homemade brownies that start with a pound of butter and semi-sweet chocolate chips, and end with heavy cream and chocolate chips. 🙂 You *really* don’t want to eat too many of those, but they are *lovely* in small quantities. 🙂

  4. BBC News recently ran an article about a study that showed that skinny folks still need to exercise, too, in order to be healthy. When you think about it, it makes enough sense to seem obvious, but I think that in all the fervor over body image and being thin, we forget, as Jill pointed out, that the exercise is just plain healthy.

  5. Holy shit. I’m not a big chocolate guy, but I could get talked into some of those.

    I’ve always hated the BMI. Not just because it calls me obese, but because it’s insane to thing every healthy person at the same height should weigh the same. For example, me and my brother. We’re both 5’9″, I’m 220 and he’s…. Skinny. I can’t imagine he’s less than 140, but he’s small and wiry. At 220, I’m “obese” by the BMI’s standards. Granted, I’m tubby, but to call me “obese” seem a bit alarmist. Ignoring my tubbiness, judging by my shoulders and rib cage, I’d still have a good amount of size on my brother even if I was scrawny like him.

    Besides, I wear a large (16.5 inch neck, 44 inch chest) and I would still have to lose 50ish pounds to be “normal”. I’d look like I wasting away at that weight, I think.

  6. Puellasolis: Yeah, fancy that. Eating well and excercising generally makes a person of any size more healthy than a person of any size that doesn’t eat well or excercise.

  7. With obesity comes a series of health risks. Anorexia brings a lot of health risks with it, too. So does smoking, working in a nail salon, and coal-mining. The difference, of course, is that we don’t teach smokers, nail salon employees, and coal miners that they should be ashamed of their very existance; that they’re universally unattractive; and that they’re lazy, stupid, and justly on the receiving end of bigotted jokes. This is what we tell fat people

    I agreed with your entire post, except for one point. Smokers do get told it’s a horrible habit, it’s unattractive, etc… all the time. Otherwise it’s spot on.

  8. I agreed with your entire post, except for one point. Smokers do get told it’s a horrible habit, it’s unattractive, etc… all the time. Otherwise it’s spot on.

    Yes, but “ashamed of their very existence, that they’re universally unattractive, taht they’re lazy, stupid, and justly on the receiving end of bigoted jokes.” That’s a different animal.

  9. Yeah, I’m overweight and I smoke (well, when I’m not pregnant, anyway) and you do get a lot more shit about being overweight than you do smoking. When I was a size 8-10 I was in the best shape of my life and I don’t think I could’ve gotten any smaller than an 8 if I tried. I exercised 2-3 hours a day consistently (I was a cheerleader and ran track) , ate well, got enough sleep, etc… I just have a very curvy shape and I am extremely short (barely five feet).Yet, at a size 10, I was considered the “fat girl” on the cheerleading squad when I probably could’ve outran most of the other girls. Even now I eat relatively healthy, try not to overdo portions and attempt to get off my butt and do some sort of exercise daily and I have fantastic bllod pressure, blood sugar, cholesterol, etc.. and I am a size 18-20. That’s where the problem comes in with determining that a certain size = automatically unhealthy. I agree wholeheartedly Jill, and will certainly take the time to write Redbook and thank them .

  10. I can’t believe this MeMe Whatserface dragged Our Gloria into it too…just to try and ‘feminist’ it up a bit…you know, make it sound like she knows what goin’ on, she’s in touch, she’s hip and with it…trying to make plus-sized women feel like they are less feminist purely because of their size (because that’s what she’s doing with that little snark there) is absolutely fucking ridiculous.
    “You’re fat! What would Gloria Steinem think?”

  11. Heh – as the fat person in my karate class, I have the great joy of kicking the butt of people who assume that fat = out of shape. It’s always great fun to watch the shock on their faces as I exercise them into the ground at the beginning of class, and then fight with the best of them afterwards.

    On the good side, my gyne is in my karate class, so she learned before I ever set foot in her office that the scale didn’t tell the whole story.

  12. Exactly Slim.

    I googled meme roth and came up with a rather dull blog with a picture of a very uptight, apparently upper middle class white blonde woman. A Junior League chapter president for sure, the cream of the country club set, the picture of every snotty bitch I’ve seen driving a Mercedes wagon shuffling her little yuppie pups from private school.

    This at the bottom of her bio: “Ms. Roth’s agenda: Brain/Body/Libido. “Let’s re-tool the image of ‘mom’ and live a lifestyle free of excuses.”

    I see these women everywhere, power walking at 5 am or in the afternoon, often with golden retreiver in tow or pushing the $300.00 jogging stroller with junior snot bag taking in the suburban or brownstone scenery.

    I used to see them at the gym when I was fit. Yes, I was fit most of my life. I lifted weights and had a less than 20% BMI and was fine with it. I was stronger than any woman I knew and I probably still could challenge quite a few. I still work hard at physical labor. I lifted weights for the challenge and the fun and also because i liked being strong.

    But these women go to aerobics and lift little pink 5 lbs. weights, worrying that their husbands will disapprove if they developed muscles. So the usual speel from the “Power Abs” class would start out like, “Now I know you ladies are worried about putting on muscle mass, but don’t worry, we’re just toning, we want that nice beach body.” So many a bright blue Lea Tard would heave a big sigh of relief.

    Lest they scare the men away with their muscle bound physiques, the women would stick to the dainty weights or avoid lifting anyting at all and just pump that ‘ole stepper for all she’s worth.

    An interesting offshoot of women’s obsession with thinness is that poor working class women often don’t have the means to eat well and join a gym, or the time or freedom to exercise.

    Hence, all poor women are just lazy and stupid. Look at them! See how they smoke! See how they eat mac and cheese from a box mixed with hotdogs! See how they buy the cheap high fat hamburg! Look! Look! They are fat, we are thin! They are slovenly, we work hard! They are stupid, we are smart! They are ugly! We are beautiful! They are sluts! We are martyrs!

    Just like the pro life movement does for us, we women need people like meme to keep us from going astray, to remind us where we belong and lest we forget, how we must look when we’re there.

    Ever suffered a cold stare from a face like said meme’s? Google her and go to her blog and look thee onto the face of classism in all its glory.

  13. I posted there, ah, I feel so much better.

    This is her blog and she doesn’t have adoring posts either.

    /www.blogger.com/profile/6458054

  14. Knife Ghost:
    Let me know when you’re in MN — I’ll whip some up. But you have to promise to eat your fair share. *grin* Ditto for Jill or zuzu or piny.

    Kate:
    Nicely put! The only quibble I’ll put out there is that some of us use the little girly weights because our triceps will literally rip themselves out of our arms and run screaming for the door if we use anything heavier. *sigh* 🙁 Mostly, though, I just don’t dig weight work. And frankly, muscle mass doesn’t necessarily mean strength. Ask any of those “toned” women to do r-e-a-l-l-y s-l-o-w crunches: 8 counts of music down and 4 up. My guess is that they won’t be able to do it. So yeah, they are going for looks v. actual strength. I’m just quibbling on the *form* that strength takes. 🙂

    Consider yourself on the list for brownies if you’re ever in town, though. 🙂

  15. Re: MeMe and her blog

    Huh. Looks like she devotes her entire life to being thin (“Wedding gown challenge — find a woman who can still fit into her wedding gown!”). Dear gods! I’d go stark raving mad from the boredom!

    I’ll applaud her work to get junk food out of the schools — captive audience and all that — but some of us have just never been all that slender, even when we were younger and skinnier. Nah, I stand by my first assessment — I’d go luney.

  16. Looks like BS. The blog is just a few “press release” type posts. Most include a long disjointed list of where she’s been “featured”. No links to these wonderful pieces. Not many comments, for such a media goddess, either. Google doesn’t seem to have photos or news coverage of the event that “took place” Aug 5 of last year, nor does the blog. Funny, that. The blog post from that big day day just drops a few media outlet names and that’s it. Wow. Oh, one of the places she’s been “featured”? BigFatBlog. Seriously. Interesting discussion there from last year.

  17. Okay…the world has gone COMPLETELY INSANE. Since WHEN is being a SIZE 12 (the size of MARILYN MONROE) become “obesity”? Yes, obesity is NOT good for you health-wise. But these people are putting perfectly NORMAL sizes into the “obese” range. I swear, it USED TO BE that if you got so skinny that you didn’t have no TITTIES, you were TOO SKINNY. Because the menfolk they likes their TITTIES. Now you can be an Aushwitz survivor looking walking RIBCAGE, but as long as you stick in some FAKE BAGS OF CHEMICALS into your BODY, you are “hot” !! Oh how I hope there is someday (soon) another WAVE of bootwearing, hairy, NATURAL, self-loving, Patriarchy-blaming FEMINISTS who refuse to fall for this SHIT !!! Kudos to REDBOOK, I too shall write them a nice letter. Oh and I L*O*V*E “Meatsack” !!

  18. This reminds me of the “Dove” ads with the supposedly average sized women. As well as all the people who were just disgusted and offended by their ugly fatness, I heard and read a few comments about how it was irreponsible because the women were so obese that they were at risk of terrible health problems, and the ads were encouraging an unhealthy lifestyle..
    That would be bad enough if any of the women had actually been fat (because clearly fat is not the same thing as unhealthy) but they were actually thin-to-average (a couple of them were about my size: my BMI is towards the lower end of normal, and I’m a US size 6, since when was that fat??). If being that size is such a risk, it’s amazing that any of us except supermodels are still alive.

    I do think that people, intentionally or not, apply a different standard to the women they see in magazines. If you saw a woman of that size in real life, you’d probably think she was slim or normal, but if you see the same woman in the context of a magazine or ad campaign, suddenly she’s about to drop dead from obesity. Because we are not used to seeing anything but extremely thin in that context.

  19. I hate the BM. It make my life fucking miserable at Basic Training. I worked my ass off, ate like a fucking rabbit, and plateaued and some short Senior NCO with a pot belly bigger than my rack had the nerve to make fun of my appearance because I was borderline on those ridiculous weight standard. This led me, and many other people (of both genders) to stop excercising and do crash and fad diets to “make weight” every year. The best thing they ever did during my term of enlistment was chuck the weight standards in favor of going back to an actual fitness test! I will never step on a scale outside of a Doctor’s office again and I hope no one else reading will either.

    Weight + Height is not an accurate assessment of health and anyone who says it is should be locked up for public endangerment.

  20. I agree, because some people are simply big, and others may have heavy muscles. We come in all shapes and sizes- I’m a 0 on top and a 6 on the bottom, and some may think I’m fat(i.e. I have hips), but they can go do something to themselves, I’m going to eat.

  21. The difference, of course, is that we don’t teach smokers, nail salon employees, and coal miners that they should be ashamed of their very existance; that they’re universally unattractive

    I recently quit smoking (5 months ago) and can say that I was ABSOLUTELY treated horribly as a smoker – like I should be ashamed and like I was a disgusting person for that habit.

    However…you are correct that being FAT is considered much much worse. I also know that from first-hand experience as I’ve struggled with weight most of my life. I’ve had people behave quite differently around me when I’m thinner than when I gain weight. How sad and ignorant…

  22. There’s also the fact that, at least in the U.S., clothing size is NOT an accurate indicator of body size. Retail stores do a little thing called “vanity sizing” — they actually did a study and figured out that people would pay more to have a smaller number on the size tag. Yeeeesh! So, in reality, sizes 0 – 3 or 4 (depending on the pattern and company) are pretty fictitious. Industry AND retail *patterns* come in sizes down to about a 29 1/2″ full bust; that’s considered either a 4 or a 6 in industry/pattern sizing. I’m guessing that’s what is being called a 0 or a 2 in retail.

  23. I was tooling on Roth’s website and the FAQ about how Eddie Van Halen asked her to never get fat, etc. struck me as particularly humorous since seeing a recent photo of good ol’ Eddie!

    What did he promise her? Never to become a strung-out, old, ex-hair band member?

    MeMe is an idiot. But I’m sad to say there are too many women who feel that they should listen to her word as absolute truth.

  24. The BMI is a control-tool of the medico-pharmacology industrial complex. It’s designed to make sure that very few actually healthy people can meet the standard, so they can be easily manipulated into fad diets, drugs and medical supervision of their health. It also helps the fasion industry by instilling horrible feelings of self-loathing and morbid fear into those who aren’t BMI-perfect.

    In my own case, I’m 6’1″ and clock in at 285 lb. According to the BMI charts, I’m morbidly obese and should buy my piano case for bural now, to save time. In reality, I’m a competitive strength athlete who could pick your refrigerator up and trot up four flights of stairs with it.

    I’ve weighed the 170 lbs they say I should–I was near death at the time due to complications from pneumonia brought on by a strict diet and training for a marathon.

    Finally, to pull up a meme (but a true one) profoundly undernourished women, as featured in popular media, are not attractive. Their appearance shouts either ‘I have no natural appetite for pleasure’, or ‘I am able to deny my natural appetites to a degree that ensures I enjoy nothing, plus I am continuously cranky from lack of carbohydrates.’

    Either way, that’s not a fun package.

  25. (”Wedding gown challenge — find a woman who can still fit into her wedding gown!”).

    Oh, that’s a brilliant goal. I birthed two babies. I nursed two babies. What used to point high now hangs low. I’m not 21 any more; I’m 46. My husband swears, over and over, that he finds me beautiful at all shapes and sizes, and he scolds me for looking in the mirror and sighing.

    And ain’t I a woman?

  26. Oh, no, not “comfortable” obesity! God forbid you should actually like the way your body looks!

    Is it unfair for me to make a snotty remark about someone being named “MeMe” fussing that other women don’t obsess about their body weight the way she does?

  27. mythago:
    Go for it; someone should. 🙂 I wonder what else she obsesses over that keeps her from doing something, I dunno… real?

    Jonquil:
    I tell my *ahem!* “more mature” clients all the time: you are a mom. You have *earned* every wrinkle, every grey hair, every “extra” pound and bit of flesh that doesn’t quite look the same way it did before you had babies. You are ALL beautiful, and I respect the heck out of you.

    Your husband is a wise man.

  28. The difference, of course, is that we don’t teach smokers, nail salon employees, and coal miners that they should be ashamed of their very existance; that they’re universally unattractive; and that they’re lazy, stupid, and justly on the receiving end of bigotted jokes. This is what we tell fat people

    Yeah, that’s what we tell skinny people, too. Can we just once, for novelty’s sake, mention skinny people without mentioning anorexia? Try it – it’s easier than you think.

    (Full disclosure: 5’6″, 110 pounds, and yes, I am going to eat both the creme puff and the bagel. Deal.)

  29. I totally agree. I know some very beautiful women who may not be considered skinny and who do not look like the annerexic chicks on the fronts of the magazines.

  30. I am nowhere close to being the American ideal woman. I am 5’6, a size 18/20 and have a BMI that nearly screams “gastric bypass”. But I walk 5 miles a day and kick ass on a tennis court. And I get comments all the time about how hot, sexy, even beautiful I am from both men and women (and not the old fat stand-by “but you have such a pretty face”.) Last night my boyfriend and I ended up having a conversation about magazine girls and he said something I had never heard before. “Guys hate those magazine girls too, because if we don’t have a girl like that we must not be good enough, even though I’ve always liked girls who have hips”. I don’t read any of those women’s magazines ever, mostly because I’m way too much of an intellectual snob, but “Yay!” to any of them that don’t follow the stick figure ideal.

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