In the Chronicle today, Ruthe Stein reviews Cowboy del Amor and manages to anticipate and support all the misgivings I had about the entire setup and the comedic treatment it gets in a few short lines:
As Thompson, a former horse breeder, tells filmmaker Michele Ohayon in the fascinating and distinctly politically incorrect documentary “Cowboy del Amor,” the horse business and the woman business are a lot alike. If you can peddle one, you can peddle the other.
Apparently, these guys are just like other men who want mail-order brides:
His clients are lonely Americans in the market for Mexican wives, whom the men hope will be more docile than their compatriots.
And Mr. del Amor sounds kinda like other mail-order bride agencies:
Thompson insists on no sex at these introductory meetings. “I’ve never run a whorehouse, and I don’t want to insult the women,” he explains, looking earnestly into the camera.
And the women seem to have pretty much the same options and expectations as most other women who agree to become mail-order brides:
American husbands are considered a catch in Mexico if for no other reason than they provide entree into a country with a higher standard of living. Accomplished professional women respond to the ads and don’t make a beeline for the door even when it’s obvious that they have a lot more going for them than the stranger across the table.
So it’s basically the same sad commodified story all over again, except with a Texas twang.
You’re left wondering at the end about what becomes of the women after they say their “I do’s.”
Quite.