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Blacksweet: Grappling with skin color in Indonesia

Guest Blogger Bio: Nina Bhattacharya is a Fulbright English Teaching Assistant in Indonesia. In her free time, Nina enjoys drinking Nescafe and dancing Gangnam Style with her students. You can find her on Twitter at @onlynina. This post was originally published on Indonesiaful.com


“You are blacksweet!” a teacher says, smiling at me.

We see garden in the foreground, a bench, and a pale wall. A dark-haired woman issitting on the bench looking away from the camera, wearing dark trousers and a pale top, gazing at wall art of Mohandas Ghandi
Fulbright ETA Nina Bhattacharya gazes at wall art depicting Mohandas Ghandi at an Indian restaurant in Yogyakarta, Central Java. Being a non-white American in Indonesia can be a lonely experience that forces an occupation of dual identities — one of race and one of nationality. (Dustin Volz/Indonesiaful)

There isn’t anything denigrating in her tone of voice, but I can’t help but feel confused. It isn’t the first time someone here has said that to me.

I look at my brown arms. “Apa artinya ‘blacksweet’? Kulit saya bukan warna hitam.” In rudimentary Indonesian, I ask for the meaning of the phrase, adding that my skin was not black.

The teacher frowns, as she struggles to find a definition for me. “Sweet, ya?” Another big smile, a touch on my arm.

Terima kasih.” I thank her and smile back, still feeling a little puzzled. My smile doesn’t quite reach my eyes.

Blacksweet, I later found out, is a literal translation of “hitam manis,” which darker-skinned people from eastern Indonesia proudly call themselves. The delivery is non-threatening and usually intended as a compliment. The underlying implications, however, are a bit darker. Beautiful because of my darker skin? Or beautiful, despite my darker skin?


Indonesians idealize whiteness. It permeates every aspect of an Indonesian woman’s life, from clothing to beauty regimens. Before hopping onto their scooters, many of my female students pull on thick, winter gloves to fend off the sun’s rays. The female teachers delicately powder their faces with foundation two shades lighter. When I go to the drugstore, it is a challenge to find lotion that doesn’t proclaim its whitening properties. There are even whitening products for women’s vaginas. You can’t watch TV without seeing a minimum of five advertisements proclaiming this brand of whitening cream will help you keep your boyfriend. (But, really. It will.)

In the Asia-Pacific region, the skin-whitening business is currently valued at over $13 billion. Large companies have taken note: From January to October 2004, Unilever alone spent $14.6 million on television advertising in Indonesia for just one of its skin-whitening brands. The market is continuing to grow rapidly “because of a rising middle-class with increasing disposable income and centuries-old entrenched cultural impressions of beauty.” Dark complexions are traditionally associated with menial labor while fairness is associated with higher social standing and cultural refinement.

Whitewashing is also rampant in American media. Most of us can remember the controversy when Aunt Viv on The Fresh Prince of Bel-Air transformed from the fiery, dark-skinned Janet Hubert-Whitten to the more submissive, much fairer Daphne Maxwell Reid. More recently, discussions of skin color routinely pop up every time Beyonce joins a make-up campaign or actress Gabby Sidibe appears on a magazine cover. Americans debate whether or not the country is “post-racial,” but we’re far from immune to these continuing conversations of skin color and beauty.


My relationship with skin color is complicated in Indonesia. Having brown skin allows me to blend in more in crowds. Although I am often called “bule” – the catch-all word for foreigners – it is not yelled at me as I ride my bicycle through town. Most Indonesians love Indians, having been raised on a plethora of ‘90s Bollywood movies.

At the same time, I sometimes find myself wishing for a little of the unwanted attention my white Fulbright friends receive. Indonesians don’t clamor to take pictures with me or seek to practice their English – I’m hitam manis. Instead, my skin color means I have to fight for my claim to be American.

“Americans, I thought they all had blue eyes?”

“Is only your mother Indian?”

“What are the biggest differences between Indonesia and India?”

“But real Americans have white skin, right?”

“American? But your face is like an Indian?”

The innocuous question, “Dari mana?” (where are you from?) is one I sometimes dread in the taxi. It is difficult for many Indonesians to understand how I can simultaneously occupy two identities – “Indian” and “American.” It often requires describing my family’s immigration narrative and explaining that my parents had lived in the United States for over thirty years. That my entire life has existed in the United States.

Every time someone denies my claim to call myself an American, I have to remind myself that facilitating cross-cultural exchange is one of Fulbright’s goals. I try not to forget that my small interactions are contributing to a larger change in perspective and that these discussions about my skin color and heritage are integral in articulating America’s diversity to the rest of the world.

They just don’t know that their words sometimes hurt me.


A group pose under a shady tree: Indonesian students in school uniform with their Indian-American teacher
“Miss Nina” poses for a photo with some of her high-school students after class. Many Indonesians associate whiteness with beauty and see dark skin as undesirable, ugly and even shameful. (Nina Bhattacharya/Indonesiaful)

I think of some of the other Indian-American girls from college. A friend once snatched my camera to study the photo I had just taken with a critical eye. “Ugh, delete that picture! I’m way too dark.” She is 20 or 21 and already believing dark is not beautiful.

My heart breaks when my female students tell me that they are not pretty because of their skin color. “Hitam manis, Miss. Too dark,” they say to me with a smile, over my protests. I think of my college friend. These girls are only fifteen, sixteen, and already internalizing that they are not worth it.

Low self-esteem and worship of Western beauty ideals seem to be the gifts of post-colonialism wherever you go in the world.


As an Indian-American, this fixation on whiteness is not new to my life. “Ki kalo!” I remember one of my aunts exclaiming upon greeting me last summer, after my internship in a rural Indian village. “How dark!”  It was a statement of fact, but her tone was critical. I cringed.

One of my close Indonesian friends recently told me how relatives would always call her hitam manis, but her fairer-skinned cousins “beautiful.” It separates those with darker complexions into a completely different category. Even as a compliment, it marks people as “other.” Pretty, but not ideal.

My students should not have to live in a society where skin color dictates their social status or self-esteem. During the 1960s, “black is beautiful” became a mantra for many African Americans trying to dispel the notions that their natural features were inherently ugly or lesser. I sometimes think of teaching something similar to my students, but when every level of Indonesian society preaches that “fair is lovely,” the task seems daunting. But these conversations have to start somewhere, and maybe – just maybe – the classroom is a good place for them to begin.


49 thoughts on Blacksweet: Grappling with skin color in Indonesia

    1. Yes, internalized racism is the worst, and is allowed to perpetuate itself when this issue is not politicized. Indonesians who hate their appearance because they don’t think they’re white enough, are hurting themselves more than the racist European who stays in Europe and never travels to Asia ever will. In the US, unfortunately, the “black is beautiful” mantra is associated with the 1960s and 70s, even though decades later, we’re still struggling with the same issues.

  1. Yep. I have hue privilege (to some extent? I’m middling-brown, but I’ve lived most of my life in South India) and all my life, I’ve watched horrified as my genetics were used as a club to belittle friends, family etc, usually in my presence. Anyone who says hue privilege isn’t a thing is delusional. I guess I’m selfishly glad, on some level, that I’m not on the awful end of things (and that’s not a pretty emotion to have), but fuck me, if I could dismantle the whole shitty thing tomorrow I would. Internalised racism SUCKS.

    The least forgivable part, for me, is how long I went without questioning hueism at all, because it just fell into “emotional/verbal abuse” or “asshattery” categories in my mind. It took me until my mid-teens to really see it as a systemic issue and start calling it out as hueism rather than rudeness. I still feel like shit about taking that long.

    1. PS: I know how difficult it can be to talk about these things, particularly to a multiracial audience, so kudos and thanks to you for speaking up, and so eloquently.

    2. I agree with you and Nina so much. I know I have hue privilege, for sure. For me it does create weird situations, in that I have had to become used to questions about my race and ethnicity, sometimes even not so nice remarks, *but* there other women of Mexican descent here who break my heart when you see what they have internalized. Several years ago I was riding the bus one day when some women said I had such pretty skin. I thought they were talking about my clear complexion. They weren’t, they were talking about my hue, and that was so damn sad. They cover up and carry umbrellas around town because they are trying so hard to avoid tanning. Sometimes when I think about people of Latin American descent, it’s tempting to think we’ve hashed out a lot of these issues already because our multiracialness has been obvious thing for a much longer time period than it sort of has in the USA, but it’s clear that we haven’t, not nearly enough. Not when darker skinned Latin@s with a lot of Indigenous roots are portrayed in certain ways on TV, not when Afro-Latin@s are often invisible (there is basically one actress right now on one telenovela on Univision right now who is Afro-Latina).

      Just rambling now but colorism and internalized racism make me sad. Thank you Nina for the original post.

    3. I have hue privilege depending on who I am around. Some in my family envy my pale skin (seriously. I could be the poster child for Irish Spring soap while my Uncle has dark brown skin, hair and eyes)and some look at me as if I’m not true NDN because of it. Out in society of course, they see my pale skin and read white, which affords me WP if and until someone discovers otherwise. Most just think I tan well when they see me darker. ( I do get significantly darker in the summer)

      The Chameleon has meaning in many cultures, so I try to apply that to myself.

      1. What sorts of meanings? I like learning about animals in folklore; my thesis was based on it.

        1. The ability to respond to your surroundings (adaptability) and a 360 degree vision can signify a special vision, or way of seeing the world.

  2. Colonialism can’t have helped, but a preference for white skin is older than that. With the same genetics, the pale-skinned people are the nobility, the people who don’t spend all day working in the sun. So paleness is a class marker.

    1. So paleness is a class marker.

      As Nina mentioned in the OP, that is certainly true today. You seem to be imbuing it with a universality that I’m not sure is supported by evidence, though. After all, people with albinism have not generally been viewed as superior to those without.

      1. I think “paleness” in this context and albinism have nothing to do with each other. It’s not the absolute hue but the subjective opinion and narrative it is imbued with. Albinism falls outside the normative color spectrum and is therefore imbued with its own set of qualities.

      2. I’m an Irish redhead. My skin is very, very pale. So pale that I have trouble finding makeup that is not too dark. As a child, I lived in Asia (Hong Kong) and people always commented on my light skin, touching it, complimenting it, and lamenting that they were so dark. I was too young to understand the broader implications. I was just very shy and hated the attention (strangers would often touch my hair as well).

        When I returned to America, I found out that my light skin was “uncool” and that I “needed” to tan (not possible for me at all). I still get a lot of comments (not complimentary) about how my skin is “so white.” So, while whiteness is certainly a marker of privilege (due to racism), the same is not always true for paleness. It did seem to be the case when I was in Asia, though (mid to late 80s).

  3. She is 20 or 21 and already believing dark is not beautiful.

    These girls are only fifteen, sixteen, and already internalizing that they are not worth it.

    You internalize that stuff at 3, not when you’re grown up.

    Low self-esteem and worship of Western beauty ideals seem to be the gifts of post-colonialism wherever you go in the world.

    I’m not sure about Indonesia, but Asian idealization of fair skin AFAIK isn’t that connected to colonialism and predates post-colonialism. Which the post hints about so i am not sure what’s going on:

    centuries-old entrenched cultural impressions of beauty.” Dark complexions are traditionally associated with menial labor while fairness is associated with higher social standing and cultural refinement.

    (similar thing existed in Europe prior to industrial revolution)

    All in all, i guess the author is indeed “Real American”, given that she seems to perceive the situation of another country through strictly American lenses, at least when it comes to race and beauty.

    1. Pale skin has not been universally admired even in Europe. For instance, Roman officers as well as the rankers had a tendency to tanned, leathery skin due to spending a lot of time on the march under the sun, and this was considered highly admirable. Pale skin for the wives and daughters of the nobility and the bourgeoisie was one marker of the family’s wealth, but in the slums of Rome, there was little sunlight to be had amongst the high-rise apartment buildings and narrow streets, so pale skin alone was never a reliable marker of wealth in women. Jewelery and fine fabrics were also necessary to denote the rank of the women of wealthy families.

      Pale skin in a Roman man of military age was the marker of a slave, servant, merchant, clerk or street-rat who had never served (particularly in the days of the early Republic when ownership of farmland was necessary for a man to enter the legions). The virs militaris was held as the exemplar of Roman masculinity, and even for men of rank and wealth, a skin that showed no mark of sun damage from years of military campaigns was considered a huge political liability.

      1. In Europe at least this has been pretty strongly gendered, and paleness was much more important for women. According to wiki it was a big thing in ancient Rome also.

        1. Well, if you do a search on google images for ancient Roman wall paintings (since I’m not aware that any paintings intended to be hung on walls have survived), you’ll see that women are almost always portrayed with pale porcelain skin, whereas men tend to be shown with darker skin. It’s true in ancient Egyptian art as well that in portraits or painted statuary of married couples, the husband is often portrayed as having much darker skin than the wife; see http://www.touregypt.net/images/touregypt/bride3.jpg and http://www.art-and-archaeology.com/egypt/egy52.jpg and http://www.touregypt.net/images/touregypt/bride1.jpg.

          I assume that the idea is that the paler skin for women is supposed to suggest that they’re upper-class and don’t have to work in the sun, and spend their time indoors, and so on.

          But just because paler skin in some cultures (especially for women) sometimes signified class and had nothing to do with ideas of race that didn’t even really exist at the time — after all, the fact that ancient Egyptians portrayed themselves as looking different from people of other nations, whether from elsewhere in Africa or from the Middle East, doesn’t mean they thought of it in terms of “race” or ethnicity rather than nationality — certainly doesn’t mean that colonialism had no influence on “colorism” and hasn’t intensely magnified it. It’s foolish to claim that it’s all just some kind of inherent pre-existing prejudice in favor of paler skin that has nothing to do with colonialism or internalized racism.

        2. Interestingly enough it mirrors what I’ve seen growing up around lots of black people. Light skinned women are more “feminine and beautiful,” while a light skinned man is a “pretty boy” – which isn’t necessarily bad because if his skin and hair are “good” he can father good-looking kids, but he’s considered less manly than darker skinned black men.
          Also, while colorism is pervasive it’s also relative.
          Back home in the midwest I’d be considered medium to dark skinned, but now that I live in a primarily Caribbean neighborhood in the northeast I’m considered light-skinned (I’m about this color right now, but I get really mahogany in summer). For the longest time I couldn’t figure out who men were talking to when they yelled out “hey- light skinned!” on the street.

      2. I realize that this is a completely different situation (maybe more enmeshed with class than race), but I’ve noticed a very marked tendency in the American south to denigrate pale skin and favor heavily tanned, even “brown” skin. I’ve literally been told that my pale skin will ruin people’s photographs and that I need to get myself to a tanning bed.* I’m fairly sure this has to do with assumptions regarding leisure time (i.e. the ostensible luxury of spending time outside to achieve a tan while often people who have full work schedules have to be inside/ in an office and don’t see a lot of sun.)

        *Just want to clarify that I’m absolutely not feeling sorry for myself or trying to suggest that the poor pale people are being persecuted! I was mainly just shocked that this has apparently become a big enough cultural trend in some places to spur rude comments like this.

        1. I’ve noticed a very marked tendency in the American south to denigrate pale skin and favor heavily tanned, even “brown” skin

          Yes, this is not surprising. There is no contradiction between valuing darker skin (a tan) while still looking down on other people with dark skin (PoC). (I am not saying that the people you are referring to are racist. I am talking about society in general)

          Racism may be somewhat correlated by skin hue, but that is mostly random chance IMO. People get classified into racial categories on many more markers than just skin color. If everyone in the world had the exact same blue skin color, racism would still happen.

        2. Yes, in many places in the American South, people are expected to make themselves brown to be beautiful… so long as they are not brown to begin with, which is considered less-than.

  4. I’ve drawn more copies of my family tree since joining Fulbright in Turkey than the rest of my life combined. Both because people are mystified by what an American “really” is, and in the attempt to convince Turks that my Chinese-American boyfriend is just as American as I am. American diversity is not something that seems well understood by the rest of the world (or at least the developing world). Guess that’s why there’s Fulbright…

    Also, beauty throughout history always seems about exclusion. Trying to be elite, and almost always trying to be something you’re not. It shows how much of our world is still based on trying to get someone else’s approval, whether men’s or other women’s.

    1. American diversity is not something that seems well understood by the rest of the world

      Given American mass media, can you blame them?

      1. Yep. When I was young (I’m talking ages 6-9 here), and had just started watching American TV (mostly blockbuster action movies, because that was what there was a market for initially), if you’d (general you) asked me, I would have said that most black people in the US are criminals and hoodlums. At the same time, if you’d said the same thing about, say, south Indians (many if not most of whom are pretty much the same in hue), or African black people, I would have been mortally offended and called you a racist. I took embarrassingly long to think “hey, wait a minute, maybe all the Hollywood movies are just all really racist” instead of “wow, it’s weird that black people are so mean in America. Scary…”.

        -_- I was not smart as a child in so many many ways.

        But yeah. What gets exported about racial minorities in the USA is pretty fucking different from how racial minorities in the USA look, act and think. And that’s if they’re even represented at all, as you pointed out.

  5. Sad, and unsurprising.

    Here in Japan, women cover themselves up to avoid tanning even though most Japanese women are paler than “white” Caucasians in terms of actual hue. Just not pale enough, apparently.

    It’s also almost impossible to find sunscreen that ISN’T part of a whitening cosmetic (at cosmetic prices of course). Apparently skin cancer is A-OK, but being less than porcelain in hue is just unforgivable.

    Screwed-up priorities! Yay. /sarc

  6. It is also related to internal colonialism within the area claimed by the Indonesian state. I’m not surprised that you didn’t mention the genocide against Melanesian people in West Papua for example, most people in other parts of Indonesia act like they don’t know what is happening there http://www.freewestpapua.org

    1. I should have said “Trigger warning” for those images. They’re not as graphic and violent as the usual images coming out of West Papua but they are racist and disturbing..

    2. The similarities to US American racism are very superficial. Indonesia’s situation is far more similar to that of the Philippines: it’s an archipelago with a lot of different languages and cultures, officially designated one nation by departing European colonisers.

      Of course people naturally compare other places and cultures to their own in order to feel comfortable with them, but it’s important to get over that way of thinking in the case of Indonesia and West Papua.
      If you don’t escape the mindset that the rest of the world is the US writ small, you will see the oppression of curly-haired, dark-skinned West Papuans by straight-haired, light-skinned Javanese, but you won’t see the oppression of the straight-haired, light-skinned populations of other islands by the Javanese.

      The other racism/violence nexus that it’s easy to miss if you maintain the US-as-default mindset is in the west’s continued influence over and attitude towards the country since the Dutch left after WWII. Conservative estimates say that two million people were killed in the coup and the anti-communist purges of 1965/6. Most of us ordinary people in the west don’t even know about it and those who do often repeat the line of western politicians and media of the time, saying it was a necessary evil, or even a good thing.

      US officials deny directly providing arms to or lists of names, but no-one will deny that US anti-communism had its influence there. As in Afghanistan, militant Islamists were looked on with favour by the US because they were anti-communist.
      My point is that the US exerts a baleful influence in the country which is harder to see if you’re looking for the pattern of oppression that you see in the US.
      The same goes for racism, both among the inhabitants of Indonesia and New Guinea and from the inhabitants of rich, white majority countries (Australia because it’s nearby and the US because it unofficially rules the world) towards Indonesia. It’s harder to see if you are only open to the kind you know from home.

      1. As in Afghanistan, militant Islamists were looked on with favour by the US because they were anti-communist.

        The link Nadine gave seemed to speak in terms of Muslims vs. Christians more than anything else. To what extent is what’s going on driven by religion?

        1. It’s driven by money, Indonesia just wants their resources – same reason European imperialists invented racism in their empire.

          In Aceh the state claims to be a force for secular enlightenment – same excuse is used by European colonizers.

          I don’t accept that colonized peope making connections with colonized people around the world to fight colonization is racist because it denies the unique qualities of their colonizers or the racism their colonizers might suffer in other contexts.

      2. Yeah, I’m not American. I’m from the Pacific, I really don’t need Americans to tell me about Asian racism or colonialism. You can look at it through whatever frame you want but what you will see is 500,000 dead Black people. Indonesia is killing them to steal their land & resources, wiping out their cultures, introducing diseases denying them treatment then boasting that they are bringing modern hospitals & education to ungrateful savages. Similar thing have happened in America and many other parts of the world. This is justified because they’re called primitive & uncivilized but what is really about is stealing their wealth and land.

        When the Dutch left Indonesia West Papua was meant to be an ndependent state, it was Indonesia with US support that invaded that land they have no legal right to. America & Australia are still funding & training death squads in Indonesia, Just like they did in East Timor, I’m aware of this it is all explained in the link I posted.

        Objecting to the genocide in West Papua doesn’t deny white Australians or others can be racist against Indonesians or deny that the crimes of the Indonesian state arent limited to West Papua. It isn’t racist against Indonesians for Papuans to object to being colonized by Indonesia. I’m aware that our colonizers in the pacific, Asian & European, don’t want us to think internationally or make contacts with Black people in other parts of the world but I’m sure that various groups in America can relate to this situation perfectly well.

        1. Nadine,
          I’m not from the US either. I mentioned things about Indonesia that I assumed you already know because this is a public forum and I wanted it to make sense to readers other than just you and me.

          “Objecting to the genocide in West Papua doesn’t deny white Australians or others can be racist against Indonesians or deny that the crimes of the Indonesian state arent limited to West Papua. It isn’t racist against Indonesians for Papuans to object to being colonized by Indonesia.”
          You’ll get no argument from me there. I also object to the invasion and occupation of West Papua, and I’m glad you brought it up here.
          However, it’s wrong of you to imply that I think it’s racist against Indonesians to object to the genocide. Either you’re deliberately twisting my words to an absurd degree or you’re replying to an opionion that you’re used to hearing and assumed that I hold.

          I took issue with your comparison with US white-on-black racism because I see differences between the transatlantic slave trade (and its 20th-century echoes) and the 20th-century genocide in West Papua. And because of the problems I tried to describe above with taking the US as the standard for absolutely everything.

          But in the end, you’re right to be angry about the invasion and genocide, and to point it out here.

  7. poignant post. I wrote on a very similar topic on my latest blog. i am filipino american and live in the Philippines. “Instead, my skin color means I have to fight for my claim to be American.” I can COMPLETELY relate to this. I am treated like a local, but my identity is so much “American” because I grew up there practically all my life.

    1. Please promote yourself on Sunday! I’d like to read what you wrote (although the only language used in the Philippines that I can read is English).

  8. Thank you for sharing your stories. I’m a white USian woman, and it’s posts like these that help me better understand my privilege on an emotional level. Sure, I’m used to social norms telling me my body is unacceptable for various reasons (too fat, too hairy, not dressing sexy enough, etc), but at least my skin color and hair texture are left out of it. And I’m not being told I’m not allowed to call myself American because I don’t look right.

    I have occasionally encountered non-white or less-pale-than-me women from outside the US who tell me they envy my paleness because it would make them prettier (as opposed to envying my paleness explicitly because of the racial privilege it confers). Is there anything I can say in response these remarks to help combat colorism/Western-as-idea beauty norms without being Westerner-telling-the-rest-of-the-world-how-to-feel-about-things?

    1. Until I had the privilege of going abroad I never considered myself USian. My skin color, my ethnic background, my politics, the way history was taught to me– all of that made me feel like I just happened to be here and I would have been luckier and more at home someplace else. It’s not like my peoples did anything anyway- we only got our rights because eventually white people joined our fight and the white people in power decided to let us have our freedoms. / snark

    2. Is there anything I can say in response these remarks to help combat colorism/Western-as-idea beauty norms without being Westerner-telling-the-rest-of-the-world-how-to-feel-about-things?

      Uh…this is going to suck, but no. There really isn’t. Not in direct response to remarks. I found that discussing the fact that I had hue privilege, and pointing out my hue privilege/hueism from others helped others feel better, but I never do that in response to remarks from them, because it (and ohfuckme do I know this from experience) winds up sounding exactly like Privileged Person Bemoans Difficult Privileged Life. So… to quote Captain Awkward, coming back with “Hey, don’t say those things about my awesome friend!” when your friends say stuff like that is pretty much the only route you have that’s relatively guaranteed to not hurt anyone.

    3. My go-to response to people talking shit about themselves is “well, I like your [hair/nose/presentation you gave in class/artwork/etc]!” Because they’re entitled to they opinion but so am I am who are they to tell me I should find them ugly? And while they still may not agree with me maybe it’ll still feel nice that someone has a positive opinion.

      To be fair, though, I haven’t often experienced the particular situation you mention.

  9. In the UK, tanning (among white people) has definite class connotations, but they are quite complex. There doesn’t seem to be an overall preference for one extreme or the other, just a weird set of superstitions about what constitutes a ‘healthy’ tan. This ties into the British obsession with the sun and how feebly it shines on their own country.

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