This photograph of an ad in a Netherlands train station was snapped by a Shapely Prose reader. It’s an ad for identity theft prevention — in short, the woman in the photograph “loses her head” over seeing a bag of candy, and her distraction allows the man behind her at the ATM to see her personal information and presumably her PIN number. Because she’s fat. And fat people, they just love the candy! Get it. GET IT????
Kate Harding does a much better job than I could of tearing this bullshit to threads:
This goes the basic “Fatties are obsessed with food” theme one better, adding the message that fatties are infantile (which is a fairly common theme, too, come to think of it). See, all you have to do is dangle a gross-looking bag of candy in front of a fat woman, and she’ll completely forget she’s an adult performing banking functions! (Hey, maybe that explains the correlation between fat and poverty.) Since we all know fatties have no impulse control, adore cheap junk food, and can’t take responsibility for themselves — just like small children! — it makes all the sense in the world!
And then we have the decapitation. Now, I’m assuming this is part of a series of ads in which other stereotypes also “lose their heads” over seeing something people like them ostensibly enjoy. (I’d bet a whole lot of money there’s one of a young dude losing his head over a hot, barely dressed woman.) So I don’t think they just thought it would be hilarious to cut a fat woman’s head off — though I’m kind of disturbed that they thought the whole “losing your head” premise, expressed this way, was funny at all. But still, for all its cartoonishness, this is a picture of a woman’s goddamned head separated from her body; it’s a violent image. And we’re supposed to laugh at this violent image, because, dude, IT’S SO TRUE! FAT WOMEN CAN’T CONTROL THEMSELVES AROUND CANDY! And also, of course, because fat people are intrinsically funny. Did you see her double chin? SITTING ON THE GROUND? Har har!
I for one am really fucking tired of seeing women (and people of all genders, but women get it the worst) devalued based on their weight, and fat being used as the butt of a joke — particularly in ways that portray overweight people as stupid, childish, inherently unhealthy and obsessed with food. It’s not funny, it’s demeaning and it’s bullshit.
Oh, and by the way, when those completely off-topic and ill-informed, “but it’s unheeeaaalllthy to be fat!!! Why are you promoting unheeeaaalllthy behavior???” whiners inevitably show up, their comments are going to get deleted. Deal with it.
h/t Sociological Images