There are some phrases that, when you see them in an article, you know aren’t going to lead to anywhere good. “Political correctness gone mad”, for one. “Some of my best friends are…”, for another. “I’m not a ___, but..” is definitely one. One of the phrases that takes the proverbial biscuit (and a lot of other proverbials), though, is this one:
Now, before you run off to compose a face-meltingly indignant email to the editor..
When the writer already knows that they’ve written something to get their readers face-meltingly indignant, things can only go two ways. It could be that they’ve come up with something so new and wonderful that it’ll take the rest of us years to get our heads around. Far more often, though, you’re about to read something that will have you facepalming so hard you end up with permanent dents on your forehead. If you’re unlucky, you might not be able to stop yourself from muttering obscenities at the screen in the middle of your office.