The Trump campaign’s attempts to humanize The Donald via a Twitter campaign by his kids have gotten off to a rocky start. First, there was the “insider vs. outsider” tweet featuring Ivanka, Eric, and Donald Jr. staring Children-of-the-Corn-like into the camera to tell us that this election isn’t about Republicans versus Democrats, #millennialsfortrump.
Most recently, it’s Junior’s Skittles tweet, which equates Syrian refugees to poisonous Skittles and decries political correctness because yeah, that’s the big problem going around.
I’ve mentioned in the past that advertising is my thing, so I wanted to break the tweet down and examine some of the mistakes Baby Trump made, from a copywriter’s perspective.
A number of problems with Baby Trump’s Skittles post:
1. Skittles is a brand name. Capitalize that bish.
2. Words with a k in them are objectively funnier than words without. “Skittles” undermines a lot of the gravity of your sentiment. (Say it out loud: Skittlz. Skittlz. Skittlz.) Better to just go with generic “candies.”
3. Except that “candies” is even more lighthearted, so you’re really better off finding a better metaphor. (Don’t ask me to do it for you. I’m not getting paid for this.)
4. That Skittles photo was used without the permission of David Kittos, a database developer and amateur photographer in the UK who… also happens to be a refugee.
5. That quote was ganked without attribution from Joe Walsh, the former representative turned conservative radio host, who tweeted it, like, a month ago. (Walsh’s Twitter account was briefly suspended earlier this year because of threatening tweets about President Obama and Black Lives Matter protesters, so maybe be more careful about whose Twitter feed you crib from, Junior.)
6. “I told you that just three would kill you. Would you take a handful?” Of course not. You just implied that the entire bowl is so poisonous that it would only take three of them to kill me. I’m definitely not taking more than two of your poisoned Skittles (Skittlz, Skittlz), you monster.
7. Refugees aren’t Skittles, they’re men, women, and children whose lives have been threatened and loved ones killed and and homes bombed into dust and blood all around them in a war that shows no signs of abating, you contemptible, insular, ignorant, overindulged, xenophobic, subhuman son of a tangerine.
8. See #7.
The image says it all.