I have been fortunate enough not to have actually seen an episode of one of the many Kardashian-related reality TV shows in existence. Yet I am unfortunate enough to still know who these people are.
That said, I have to commend (kommend?) the Kardashian sisters for recognizing that plus-size women need clothes and will spend real actual money to purchase them.
But, we’ll admit: the launch of their plus-size denim line, Kardashian Kurves, actually seems pretty kool. Sorry, cool.
The line will be sold in Sears, and in an effort to drum up some extra excitement there is an official contest, where one winner will pose with the Kardashian sisters on an official ad campaign. To enter on Facebook, submit a full-length photo of yourself “along with what being ‘kurvy’ and ‘konfident’ means to you.”
Do I hate that the name of the line is Kardashian Kurves? Yes. Does it irritate me that they are asking for models to show them how “konfident” they are with their “kurves”? You betcha. But I am going to give the sisters props for seeking out a market that so many other retailers are embarrassed to admit exists, even when they can (and often do, on the sly) make a lot of money selling to that market.
I give them credit for not being afraid to associate themselves with a plus-size line, for taking the measure (so to speak) of the clothing market and realizing that there’s a lot less competition for eyeballs and dollars in the plus department than there is in the junior department. I also give them credit for launching the line at Sears, which is accessible to a lot of the people who really could stand more choices in clothing.
Can’t say I’d wear it myself, but you never know.