In defense of the sanctimonious women's studies set || First feminist blog on the internet

Take Back the Language of Empowerment

Lauren

This is actually a real advertisement:

Take Back Your Saturday Morning

This spring and summer, Mr. Clean MagicReach™ is empowering women across America to free themselves from the tiresome task of household cleaning with the plea to Take Back Your Saturday Morning!

Mr. Clean MagicReach is a new and innovative tool from Mr. Clean® that makes cleaning the bathroom easier, faster, and less physically demanding. So, now that you won’t have to spend your Saturday morning cleaning the bathroom, Mr. Clean MagicReach invites you to spend your newfound time celebrating you!

In each Take Back Your Saturday Morning city, Mr. Clean MagicReach will be hosting events at local spas where you can concentrate on yourself, rather than cleaning your bathroom. Activities will include:

  • Free manicures with our exclusive CoverGirl® shade I Took Back My Saturday Morning
  • Demonstrations of how to use Mr. Clean MagicReach
  • A Take Back Your Saturday Morning workout designed by celebrity fitness expert Kathy Kaehler
  • …and much more!

I can think of one cleaning product I won’t be buying in the near future. Or ever.

via Teen Pulp

10 thoughts on Take Back the Language of Empowerment

  1. Pingback: green gabbro

  2. it’s advantageous from a marketing perspective to cater to the demographic that uses their product the most, and considering the source where they’re advertising i hardly see this as inappropriate.

  3. My thoughts:

    (a) you’re supposed to clean your bathroom *every* week?

    (b) it’s supposed to take a whole morning??

    Obviously, I’m doing something wrong…

  5. *snicker* My husband cleans the bathroom as well.

    We made a deal early on as to which chores we hated the most that the other one wouldn’t do. I picked the bathroom and it’s been his ever since. *grin*

  6. Sarah, I thought that too. But I think their target market has at least 3.5 bathrooms, which are all large and full of, like, porcelain doll-shaped toilet brush stands that catch dust like nobody’s business. Or something.

  8. My bathroom is so small I can sit on the toilet and put one hand on the edge of the sink and one on the edge of the tub. And yet it takes me half the morning to clean it. Why? Two reasons — and they both call me Mommy.

    That said, I’d smack Mr. Clean upside his shiny bald head if he came waltzing round here and presented me with a fancy new cleaning product so I could have more “me time.” Then I’d tell him to go clean the fargin’ bathroom himself, if he’s so concerned about my “me time.”

  9. Be still my beating heart. I’m so thrilled that yet another product is going to liberate me. I also love that they equate liberation and empowerment with a spa trip …

  10. D, what I think Lauren’s intention with her posting was was Pepper stated. Women’s liberation from cleaning their bathrooms comes in the shape of a spa treatment.

Comments are currently closed.